Thursday, 24 October 2024
Agria — which introduced game-changing lifetime insurance to the UK two years ago— is proud to announce a new partnership, as British Equestrian’s Equine Insurance Partner, to improve the lives of horses in Britain.
Involving a range of content, training and initiatives, the partnership will bring to life the key social impact areas in which British Equestrian (BEF) and Agria are aligned, including welfare, wellbeing and environmental sustainability. A primary objective will be to promote best practice around horse welfare, especially around the key focal points in British Equestrian’s Charter for the Horse — launched formally in April 2024 — namely empathy, care, respect, consideration and ethics and learning.
“At Agria we are very aware that a healthy horse is a happy horse — and vice versa,” says Vicki Wentworth, CEO of Agria UK. “Along with our team of Agria-sponsored riders and partners, we put a lot of energy into content creation and communication around welfare, especially around the five key domains of nutrition, environment, health, behaviour and mental state. So, working more closely with British Equestrian as their Equine Insurance Partner is a brilliant next step, especially as equestrianism works to ensure all riders put the care of the horse first, throughout its lifetime.”
Agria is also an enthusiastic supporter of initiatives that explore new ways to improve horse welfare – such as the British Horse Foundation’s Better Beginnings initiative.
Furthermore, Agria’s unique insurance already helps owners and vets, farriers, physios, saddle fitters and other specialists to collaborate more closely to serve a horse’s best interests throughout its life. Agria’s lifetime equine policies do not add new exclusions to veterinary cover for ailments or conditions that occur after the policy has been taken out — nor are restrictions added to your cover when your horse grows old, as is often the case with other insurers.
This new partnership between the BEF and Agria helps spread more widely the information and best practice all owners and riders need to know to keep their horse as healthy as possible, both physically and mentally. “We’re very proud to combine our own assets and knowledge with the extensive expertise of the BEF and its member bodies through this partnership, to provide the equestrian community with the very best support and information possible, especially around welfare and education,” adds Vicki Wentworth, herself a horse owner and keen amateur eventer.
Jim Eyre, British Equestrian CEO, added: “Partnering with Agria marks an exciting step in our commitment to enhancing knowledge, empathy and understanding for all equine participants at every level. Our emphasis on welfare, sustainability and wellness aligns perfectly with Agria’s expertise and passion for helping horse owners create the best environment for lifelong healthy partnerships with their horses.
“Agria’s partnership and support comes at a welcome time, as we collectively focus on our responsibilities as guardians of the horse and of the sector.”